THE
BUSINESS
OF FLORISTRY
Build a floristry business that is financially, emotionally and environmentally sustainable.
Most florists enter the industry because they love flowers.
Very few enter it because they love pricing spreadsheets, cash flow forecasts or writing terms and conditions. And yet, these are often the things that determine whether a floristry business survives.
The Business of Floristry was created to bridge that gap.
A twelve-month mentorship programme designed to help florists build businesses that are profitable, sustainable and deeply aligned with their values. Because creating beautiful flowers is only half the story. The other half is building a business that allows you to keep creating them.
Who Is It For?
Whether you're just starting out, growing an established business or navigating the transition towards more season-led and sustainable floristry, The Business of Floristry is designed to help you build a stronger foundation.
Together we'll explore:
Pricing with confidence
Understanding profitability
Attracting the right clients
Building a portfolio with purpose
Marketing and positioning
Managing enquiries and quotations
Setting boundaries and expectations
Building a business that supports the life you want to lead
Because sustainability isn't just environmental. It's also got to be financial, and emotional. And it's about creating a business that can thrive for the long term.
What You'll Receive
Monthly Mentoring Sessions
Each month we'll explore a different aspect of running a floristry business, combining practical guidance with honest conversations about the realities of self-employment and creative work.
All sessions are recorded, allowing you to revisit them whenever you need.
Monthly Q&A Sessions
Bring your questions, challenges and opportunities.
Whether you're pricing a wedding, refining your marketing or navigating a difficult client situation, you'll always have a place to ask for support.
Resource Library & Templates
Access our growing collection of business resources, guides and plug-and-play templates covering everything from pricing and proposals to contracts and client communications.
Many members tell us the resource library alone is worth the cost of membership.
A Community Of Like-Minded Florists
Running a floristry business can feel surprisingly lonely.
The Business of Floristry connects you with other florists facing similar challenges, creating a supportive network of peers who understand the realities of the industry.
In-Person Learning
Members receive 20% off all School of Sustainable Floristry workshops, creating opportunities to continue learning, connecting and developing your creative practice in person.
Why We Created It
When I started my own floristry business, I spent years figuring things out through trial and error.
How much should I charge? How do I price profitably? What should my terms and conditions say? How do I find more of the clients I actually want to work with? How do I build a business that doesn't leave me exhausted?
The Business of Floristry is the programme I wish had existed.
Part mentorship programme. Part business education. Part support network. Designed specifically for florists.
Included In The Season-Led Florist Programme
A year's membership of The Business of Floristry is automatically included within the in-person Season-Led Florist Programme.
Because building a successful floristry business requires more than floral design skills alone.
It requires the confidence, knowledge and support to build a business that is sustainable in every sense of the word.
JOIN THE BUSINESS OF FLORISTRY
For 3 or 6 month subscription, membership automatically renews depending on how long you sign up for. You will stay a full member of The Business of Floristry Programme unless you cancel your subscription, which you can do at any time. 12 month subscriptions are a one-off payment and will not auto renew.
Please note, a year’s membership of the Business of Floristry Programme is automatically included in the in-person Season-Led Sustainable Florist Programme.