We think it is important to understand ‘the why’ of working seasonally and sustainably as florists, and the impact that even a small change to working with locally grown flowers can have on the environment, society, local businesses and ourselves. And as we are in the middle of ‘no mow May’, we thought now was a good time to explore pesticide use within the cut flower industry and why season-led floristry is a positive choice for pollinators… and thus humankind.

April heralds the ‘official’ start of the British flower growing season, and it also means the start of our workshops for the year at the School of Sustainable Floristry. In particular, it is when we hold the Spring Season of the Season-Led Sustainable Florist Programme, our flagship professional training programme designed to take our students through the four seasons of floristry, building their skills, confidence and creativity with the flowers and foliage that each season offers.